The mobile app could be branded and provided by retailers. Consumers would download the app and then input products they’re shopping for and their selection criteria.
On the front end, here’s how it would work: Upon entering a store, consumers download the app on their smart phone or tablet, register, and create a profile of features that matter to them – from product ingredients that will inflame an allergy, to whether packaging is biodegradable. When the shopper views a product via the camera viewfinder, the app recognizes it and, via augmented reality technology, overlays digital details on the image, such as ingredients, price, reviews, and discounts that apply that day.
IBM Research thinks that the app can help retailers offer marketing – in the form of product information, coupons or suggestions for related products – that would be welcomed by consumers. At the same time, the data it produces can give retailers insights into consumer trends.
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